Primestone Partners

Primestone Partners is both an investor / incubator and an advisor with expertise in capital markets and the development of PropTech and Fintech platforms. Investments and advisory work focus on three sectors: lodging automation, financial services innovation and the intersection of capital markets and real estate.

Primestone’s Principals have held senior management roles at leading investment banks, PE firms, GSEs, and at global and U.S. real estate operations. They have built companies, led multi–billion-dollar financings, engineered turnarounds and launched start-ups for major financial institutions.

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Our Divisions

Incubator/Start-Up Portfolio

Housing Solutions

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Lodging and Housing Automation

Technology Services

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Advisory Services

Advisory

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Careers

We’re always looking to grow our team with the very best talent. Check out available positions with Primestone Partners today!

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1.5Million+

Reservations

180K+

Unit Inventory

17Million+

Automated Transactions

50M

in Total Cost Savings

News

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Leadership

Brucer Witherell

Chief Executive Officer

David A. Essex

Chief Operating Officer

Ed Donohue

Chief Administrative Officer

Jesal Sangani

Chief Product Officer

Bruce Witherell

Chief Executive Officer

Bruce has more than 35 years of finance and mortgage market experience across small and large companies. Through Primestone, he cultivates next-generation technology and skilled management to solve business challenges for financial services clients. Previously he was CEO of Promontory MortgagePath (PMP), a fintech provider and an outsourced loan processing and trading company. Earlier, he was the CEO of FirstKey Mortgage, a national lender and portfolio company of Cerberus Capital Management. Before joining FirstKey, Bruce was the Chief Operating Officer of Freddie Mac (post conservatorship) responsible for all operations and technology groups, and the Single-Family and Multi-Family business lines. Bruce has also held global and national executive leadership roles at both Morgan Stanley and Lehman Brothers. Bruce began his career at Credit Suisse First Boston and Household Finance.

David A. Essex

Chief Operating Officer

Dave has more than 30 years of finance and operations experience, ranging from fintech start-ups to global financial services organizations. He has built and run corporate, finance and risk functions for multiple organizations. As one of the founding partners of Primestone, he specializes in business assessment and advises on scalable growth, acquisition integration and financing strategies with a heavy focus in the financial services and mortgage-related fields. Previously, Dave was CAO/CFO at Promontory MortgagePath (PMP), a fintech provider and an outsourced loan processing and trading company. Prior to PMP, he held senior financial positions at FirstKey Holdings (a Cerberus portfolio company), Morgan Stanley and Lehman Brothers. Dave began his career at Ernst & Young.

Ed Donohue

Chief Administrative Officer

Ed oversees the company’s operations, marketing and corporate functions. Prior to joining Primestone, he was Managing Director at Morgan Stanley for more than a decade, holding various senior positions including Chief Administrative Officer of Morgan Stanley Bank, N.A. and the Global Mortgage Lending business, and Chief Operating Officer of the Global Technology and Reengineering & Expense Management divisions. Earlier, he was a Managing Director at Lehman Brothers, where he served as Chief Audit Executive, Co-Chief Operating Officer of Aurora Loan Services, and Chief Administrative Officer of Global Technology & Operations. Mr. Donohue began his career as a CPA at Peat Marwick Mitchell (now KPMG).

Jesal Sangani

Chief Product Officer

Jesal has more than 30 years of leadership experience in the hospitality industry. A serial entrepreneur, Jesal has founded several successful hospitality and healthcare-focused technology companies throughout his career including Myne Health, a healthcare analytical platform, TellZen, an employee experience platform and Zenya, in 2014. Jesal grew Zenya from a start-up to the leading corporate rental technology platform it is today. Jesal began his career at an early-stage start-up where he built out a Boston-based hospital’s eCommerce site and disesase management system. Jesal holds a Bachelor’s Degree in Chemical Engineering from the University of Bombay, a Master’s Degree in Operations and Information Technology from the Worcester Polytechnic Institute and an MBA from MIT.

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Get in touch!

We strive to provide best in class customer service and help answer any questions our clients may have. Please reach out to us and someone from our team will be in touch as quickly as possible.

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